Port Town Group (PTG) is a unique entertainment company comprised of seasoned professionals with decades of experience booking, promoting, and managing many successful concert tours. PTG has created a “Destination Travel” experience called 12.1 that blends extraordinary live concerts with value added entertainment and exceptional cruise hospitality. The creative team at Rauxa was tasked with the conceptualization and execution of a new brand identity and landing page for consumers and prospective bands.
JUST BEYOND REASON.
12.1 is not another cruise. It’s a destination; an experience like no other. Music is at the heart of it, but it’s bigger than that still. This is nonstop escape from the real world that’s just beyond reason; it’s music with a dash of crazy. Everything from the swirls and colors to the vibrant photography used throughout speaks to the exclusive and intimate experiences that will surround you aboard this cruise. If Vegas created a music venue at sea, this would be it.
Visual design, logo design, and style guide.
Executive Creative Director: John Avery