WELCOME TO THE FREE STATE OF CREATIVITY.
Burn is an energy drink owned and distributed by the Coca-Cola Company to more than 80 countries. Burn lives by its slogan “Fuel your fire” and has been dedicated to the supporting and nurturing of talent in music as well as extreme sports. Copywriter Neil Hieatt and I were paired up and charged with creating their next lookbook for the fall of 2012. Besides constructing the book with cohesive brand-oriented art and imagery, we thought it’d be cool to include a narrative to express Burn’s deepest philosophies. Thus, the story of Illumination was crafted.
Visual design, art direction, Photoshop illustrations, art contributions, and copywriting.
Executive Creative Director: Isvel Rodriguez
Writers: Myself and Neil Hieatt