CANDONI IS MORE THAN WINE, ITS FAMILY.
This rich wine-makers history goes back over 150 years to the original De Zan and Candoni families who owned vineyards throughout Italy. Looking to expand their audience in the US market, a revamp of their overall brand identity was open for redesign. Our creative team was involved in the initial pitch and sometime later we began work on the rebrand. Our primary focus was to bring Candoni up-to-date and significantly increase their product attractiveness. Everything was created with the aim of retaining the rich Italian heritage of their family and that of the ancient Etruscan culture; who were known to have a great passion for life filled with music, art, food and plenty of wine.
Logo design, visual design, illustration, and package design.
Creative Director: Isvel Rodriguez