Custom kicks has been a part of Vans from the beginning, and the latest innovation in the Vans Customs program brings amazing customization tech to people at events, in-store, at-home or on their mobile phones. Vans Customs provides individuals with the ability to design their own shoe canvas, having a library of colors, materials, and patterns to pull from as well as the inclusion of personal photos or art.
“Customade by” shoes are unique collaborations with illustrators, painters, musicians, and athletes that share in the passion for creative expression and Vans heritage. Kindah Khalidy is a California based painter and textile designer with fine art paintings both collected and exhibited worldwide. This landing page was visually designed with the intention of honoring the fine art painter, the working environment, the creative process, and the beauty that can lie in the simplest shapes or natural gestures.
Visual design: landing page, banners, and design production.
Digital Creative Director: Matt Shipman
Photographer + Videographer: Jenna Lyter
Developer: Nick Rickenbach