Hulu is combining live, linear TV and its existing on-demand service into a single, completely redesigned app. The visual design team at HUGE partnered with Hulu to fully redesign the product application for web, desktop and mobile, as well is in-home consoles like Apple TV and Xbox One. Other projects include: on-boarding experience, visual identity, Hulu app style guides, and go-to-market materials and visual assets for CES 2017 reveal.
This is a product born out of emotion. The most powerful part of entertainment is its ability to transport us to any realm imaginable. The new Hulu is an extension of that idea. It transports you, stimulates your imagination, and gives you a reason to return. It doesn’t distinguish between live and on-demand. And it’s not just streamed: it’s experienced.
Product design, visual design, user flows, iconography, concept/prototype builds, and development/maintenance of Hulu templates and content libraries, as well as overall application style guide.
Group Creative Director: Byron Rex Phillipson
Creative Director: Dennis Steir
Experience Director: Brandon Applefield