GATEWAY TO A SECRET WORLD.
Salvation is a youth energy brand, meticulously curated with an editor’s eye and an artist’s imagination. This brand lives to introduce new thinking to the world of sports, art, music and fashion. Salvation takes pride in customization and the ability for customers to express themselves creatively. As a team we were tasked with the creation of a press kit for the grand opening of the newest Salvation store in Malibu, CA. The goal was to tell Salvation’s story while honoring its roots of creative expression, vision statements and overall tone of voice. Inside every kit was a USB that held a digital PDF, Salvation wallpapers, videos, and in-depth details about art submission for customization centers.
Print design, visual design, art direction, and package design.
Executive Creative Director: Isvel Rodriguez