Functioning as the main site for the 2018 brand campaign “This is Off The Wall”, this page features inspiring and heartfelt brand stories that showcase genuine experiences, unique activations, local and regional events, images, quotes, biographies, 360 videos, and more. This page also includes a social section which pulls in moderated content linked with the hashtag “#offthewall”; primarily a mix of user-generated-content and video/gifs from throughout the year that can be linked to a specific Vans product and it’s appropriate page.
Overall, the goal is to enable creative expression and inspire youth culture by celebrating and encouraging the Off the Wall attitude that comes from expressing your true self.
Visual design: brand story pages, canvas units (FB and WeChat), social assets, and design production.
Digital Creative Director: Matt Shipman
Senior Interactive Manager: Christopher Hinger
Developer: Jason D.