Background:
Every 2 years Visit Huntington Beach welcomes over 200 tourism professionals, civic leaders, and local stakeholders to The Huntington Beach Tourism Summit. The highly regarded event aims to provide inspiration and a strategic outlook at the current and future state of tourism in Huntington Beach, Orange County, and the state of California.
Campaign/Event Tagline:
“The State of Play”
Creative:
For this tourism event we created a visual identity using a combination of recognizable Huntington Beach attractions, intricate line-art, symmetrical patterns, and a vibrant hero color that would evoke a sense of fun, discovery, and adventure often experienced while playing games. The very card and tabletop games you’d likely bring to the beach or resort balcony overlooking the ocean.
The visual themes of community, play, travel, and lodging are keenly used to promote the ultimate playground where sun, surf, and story come together.
Chief Marketing Officer: Omark A. Holmes
Design & Art Direction: Ty Gunn
Marketing Manager: Hannah Sutton