Background:
When the Mercedes-AMG CLS 63 Coupé and Shooting Brake were being launched with new facelifts in 2014, a web-special was produced to promote the latest attractive features and striking designs.
Creative:
With space for up to five passengers, AMG 4MATIC all-wheel drive, and a 5.5-liter V8 Biturbo engine that accelerates from zero to a hundred in 3.6 seconds, this vehicle is built to get things done. Playing off the idea of motion and perpetual drive, this parallax site is a dedication to drivers who are impelled to succeed…the overachievers and go-getters.
Responsibilities:
Visual design, digital composites/illustrations, typography, and design production.
Executive Creative Director: Isvel Rodriguez
Senior Web Developer: Brent Lewis