No matter the subject matter or model the biggest goal for the imagery is to form an emotional connection to the viewers while evoking a sense of wit, relatability, authenticity, playfulness, and sincerity.
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Tillys:
A collection of campaign photography and video direction with the purpose of elevating less familiar in-house clothing brands as well as the more recognizable brands that cover us from head to toe.
Campaign Photographers:
Mikey Santillan
Sam McGuire
Jenavieve Belair
Digital Tech:
Mitch Stroup
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Blue Shield of California:
A black and white photography series for multiple interior hallways and waiting rooms at the newer office in Costa Mesa, CA (The MET). Final images were printed on premium acrylic glass and mounted in various formats using a french cleat system.
BSC Photographers:
Eli Asenova
Aldo Murillo