Background:
”OFF THE WALL” Founded in 1966, Vans has thrived on a legacy of impacting the greater community through four pillars: action sports, music, art and street culture.
Creative:
Vans.com, Vault® by Vans, and full global marketing campaign support for seasonal products and public events throughout the year; such as Vans Park Series, Girls Skate, Hi-Standard Series, Sessions, and House of Vans.
Responsibilities:
-UI/UX (Vans.com + Vault® by Vans)
-VISUAL DESIGN: landing pages/micro-sites, banners for vans.com, global and local event promotions, social media support, competitions and charities, animations, site ad skins/takeovers, and design production.
-BRANDING: Vans.com brand style-guide update & symbol library (Sketch Template).
-ART DIRECTION + PRODUCT PHOTOGRAPHY: set design, photography + video direction, image styling, and animations.
Vans Global Creative Team:
Digital Creative Director: Matt Shipman
Interactive Design Manager: Kyle Kelly
Sr Interactive Designer: Chris Hinger
Sr Art Director, Global: Ako Jefferson
Developers: Nick Rickenbach/Jason Digiacobbe